ARFIE LALANI:ABOUT ME : MY EXPERIENCES

MY DESIGNER 
EXPERIENCES
(2008-2021)

my roles

 VOLUNTEER DESIGNER
UX/UI DESIGNER
BRAND DEVELOPER
FASHION DESIGNER
MARKETING SPECIALIST

Take a look at some of my most noteable experiences from 2008-2021.  Click on each link on the right to see the projects in detail!

 
 
 
 
 
 
 
 

THE KANIA LIFE EXPERIENCE (2014-2020)

Kania Couture Inc., was a company founded by Fashion Designer Stacey Bafi-Yeboa (aka Stacey Martin), specializing in luxury womenswear design. For years, Stacey had run a local business in Fashion, performing at various fashion shows in New York, Toronto, Vancouver, and Ottawa. In 2014, while teaching at The Richard Robinson Academy of Fashion Design, I met Stacey and decided to join her on a few projects.

 

The Kania Life journey began after I designed a few graphic marketing materials for her existing brand. Soon after, our artist bond escalated from project to project, and I earned myself a job as the Senior Technical Designer at Kania Couture. This job lasted 7 years, and gave me incredible experiences in the Fashion Industry, from Design to Production to Marketing.  Take a look at some of my favourite projects with Kania Couture.

RBC BLUESFEST FASHION

BLUESFEST Arf:One Designs was a business that I started in 2004 during my college years at Lasalle and George Brown, where I was creating graphic design projects for a variety of companies.

 

My most recurrent clients were event promoters and artists in need of marketing material.

 

This was the era where I was creating Logos and Flyers at a low price, in order to get through school!

Take a look at some of my favourite projects! 

my role

ASSISTANT FASHION DESIGNER
COMMUNICATIONS TEAM LEAD
FASHION SHOW ASSISTANT PRODUCER
FASHION STYLIST

MENSWEAR Arf:One Designs was a business that I started in 2004 during my college years at Lasalle and George Brown, where I was creating graphic design projects for a variety of companies.

 

My most recurrent clients were event promoters and artists in need of marketing material.

 

This was the era where I was creating Logos and Flyers at a low price, in order to get through school!

Take a look at some of my favourite projects! 

my role

ASSISTANT FASHION DESIGNER
COMMUNICATIONS TEAM LEAD
FASHION SHOW ASSISTANT PRODUCER
FASHION STYLIST

KANIA - MENSWEAR DESIGNER

KANIA FOR TORONTO RAPTORS

TORONTO RAPTORS Arf:One Designs was a business that I started in 2004 during my college years at Lasalle and George Brown, where I was creating graphic design projects for a variety of companies.

 

My most recurrent clients were event promoters and artists in need of marketing material.

 

This was the era where I was creating Logos and Flyers at a low price, in order to get through school!

Take a look at some of my favourite projects! 

my role

ASSISTANT FASHION DESIGNER
COMMUNICATIONS TEAM LEAD
FASHION SHOW ASSISTANT PRODUCER
FASHION STYLIST

KANIA X ST.KITTS AND NEVIS

ST KITTS Arf:One Designs was a business that I started in 2004 during my college years at Lasalle and George Brown, where I was creating graphic design projects for a variety of companies.

 

My most recurrent clients were event promoters and artists in need of marketing material.

 

This was the era where I was creating Logos and Flyers at a low price, in order to get through school!

Take a look at some of my favourite projects! 

my role

ASSISTANT FASHION DESIGNER
COMMUNICATIONS TEAM LEAD
FASHION SHOW ASSISTANT PRODUCER
FASHION STYLIST

WORLD MASTERCARD FASHION WEEK - TORONTO (2015)

In 2015, WORLD MASTERCARD FASHION WEEK was held in Toronto, Ontario Canada. The Kania Brand was fortunate enough to participate in the primetime runway presentation, featuring notable Canadian Fashion Designers. Together we created 20 garments, choreographed for 20 models, and ran a marketing campaign for over 2 months.

For this project, I assisted in everything from the submission process, to the presentation. I was in charge of creating all technical design aspects of the campaign, including Tech Packs and Specification sheets, Schedules and Deadlines, and all Marketing Material. During the show, I was held responsible for backstage coordination and ensuring the presentation runs smoothly.

Take a look at some of my best moments.

my role

ASSISTANT FASHION DESIGNER
COMMUNICATIONS TEAM LEAD
FASHION SHOW ASSISTANT PRODUCER
FASHION STYLIST

NEW YORK FASHION WEEK (2018)

NEW YORK FASHION WEEK is one of most prestigious events in the world, and it was a blessing to be part of the 2018 NYFW:THE SHOWS, showcase.

This show featured over 40 models, industry leaders, media and over 200 live viewers.

 

Before the show, I was assigned to design all marketing materials and menswear items, organize production, and manage our campaign schedules. During the showcase, I was the main communications team lead, alongside general tasks such as backstage stylist, choreographer and assistant to Head Designer.

Take a look at some of my moments at NYFW.

my role

FASHION DESIGNER MENSWEAR
COMMUNICATIONS TEAM LEAD
FASHION SHOW ASSISTANT PRODUCER
MARKETING DESIGNER

"AUDI-BMW-MERCEDES-BENZ" FASHION SHOWS (2017-19)

AUDI Arf:One Designs was a business that I started in 2004 during my college years at Lasalle and George Brown, where I was creating graphic design projects for a variety of companies.

 

My most recurrent clients were event promoters and artists in need of marketing material.

 

This was the era where I was creating Logos and Flyers at a low price, in order to get through school!

Take a look at some of my favourite projects! 

my role

ASSISTANT FASHION DESIGNER
COMMUNICATIONS TEAM LEAD
FASHION SHOW ASSISTANT PRODUCER
FASHION STYLIST