PROJECT MANAGER

PROJECT MANAGER

It all starts with a sketch! This is the stage where I create hundreds of designs, initially on paper, then on a digital tablet. Using vector lines and shapes, the digital illustrations serve greater purpose when using/resizing the drawings for other content. It also allows easy color changes and fabric swaps for clients to customize. Take a look at some of my collections!

 

"DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS."

 

-- STEVE JOBS, CO-FOUNDER OF APPLE, INC.

COLLABORATIONS

Once the sample pieces are complete, its time for a photoshoot and a showcase! I have organized plenty in my 10+ years experience as a fashion designer. Understanding videography, photography and modelling concepts allows me to play an integral role as a director for fashion campaigns. Organizing and executing successful fashion events has been a role I've embraced for several years.

ARFIE LALANI © 2021