GRAPHIC DESIGNER

CORPORATE BRANDING

It all starts with a sketch! This is the stage where I create hundreds of designs, initially on paper, then on a digital tablet. Using vector lines and shapes, the digital illustrations serve greater purpose when using/resizing the drawings for other content. It also allows easy color changes and fabric swaps for clients to customize. Take a look at some of my collections!

 

"DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS."

 

-- STEVE JOBS, CO-FOUNDER OF APPLE, INC.

FLYERS, BROCHURES AND BANNERS

Have you ever wondered how a garment is initially created?

As a pattern designer, I draft intricate pieces with extreme attention to detail on both paper, as well as digitally using Computer Assisted Design software. These patterns then get sent to production, ready to print to scale. Here are some examples of my work.

 

"DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS."

 

-- STEVE JOBS, CO-FOUNDER OF APPLE, INC.

DOCUMENTS & PACKAGE DESIGN

Trained in Haute Couture and Ready-to-Wear Fashion, I pay extra attention to production details in my designs. Weather managing a team of seamstress or sewing a garment myself, I always strive to produce excellent quality garments. Use them as samples for mass production or for yourself to present! Take a look at some of my pieces.

 

"DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS."

 

-- STEVE JOBS, CO-FOUNDER OF APPLE, INC.

PHOTO/ VIDEO EDITING

Once the sample pieces are complete, its time for a photoshoot and a showcase! I have organized plenty in my 10+ years experience as a fashion designer. Understanding videography, photography and modelling concepts allows me to play an integral role as a director for fashion campaigns. Organizing and executing successful fashion events has been a role I've embraced for several years.

ARFIE LALANI © 2021