PROFESSIONAL PROJECTS 

KANIA FOR 

RBC BLUESFEST 

FASHION (2015-2018)

ARTISTIC DIRECTOR

FASHION GRAPHIC DESIGN

UX / UI DESIGN (WEB/MOBILE/PHYSICAL)

MARKETING DESIGNER

CREATIVE DIRECTION

ON-FIELD FASHION STYLING

ON-FIELD ENTERTAINMENT

ON-FIELD SET UP AND STORE MANAGEMENT

ONLINE STORE AND INVENTORY MANAGEMENT 

Rbc Bluesfest is an annual 30 day outdoor concert, held at lebreton flats in canada's capital, ottawa,ontario. each year the event brings in over 2 million customers. 

In 2015, alongside designer Stacey Martin, I was invited through Kania Couture (a local fashion company), to design, style and help direct RBC Bluesfest's fashion campaign from 2015-2018.

Our brief was to design a collection of clothing products that would be of a higher quality and style than regular merchandise. We successfully designed a user experience strategy that reflected the mission, history and roots of rbc bluesfest, and created several user interface platforms on web and mobile to implement sales for the company. 

CLIENTS & PARTNERS

 

THE PROCESS 

Discover the 6 month, 7 step journey of concept building for the RBC BLUESFEST FASHION project in Ottawa Ontario in 2016:

 

1: INSPIRATION

 

2: BRAINSTORM

 

3: GRAPHIC DESIGN

 

4: PRODUCTION

 

5: MARKETING

 

6: DISTRIBUTION

 

7: RESULTS